The "Up and coming program of the year" award was introduced for the first time this year and is awarded based on the votes in the "Program of the year" category to the programs with the highest rating among those voted by 2% to 10% of voters. This award aims at the designation of the dynamic up and coming loyalty programs per geographical area globally.
Furthermore, Aegean's Miles+Bonus was nominated among the four finalists in three other categories, out of 25 companies participating in each category. So, apart from the "Up and Coming / Program of the Year" category where Aegean's Miles+Bonus won the first prize, it was also nominated in the following categories for the Europe/Africa area:
- Best Customer Service
- Best Elite Program and
- Program of the Year.
The Freddie Awards are among the most prestigious awards in the travel industry, as they result from the vote of the members of the loyalty programs themselves. The Freddie Awards aim to allow frequent flyers to express their preferences and to honor the efforts of an industry that counts more than 300 million members worldwide. The Freddie Awards were introduced in 1988 by Inside Flyer magazine’s Randy Petersen, and were named in honor of Sir Freddie Laker.
With regard to this award Mrs Chara Dalekou, Aegean’s Marketing Director stated: "It is a great pleasure and honor for Aegean to win the first "Up and coming / Program of the year" Freddie award, awarded to the Miles+Bonus program. We would like to warmly thank the Miles+Bonus members who participated to this vote. We feel that our effort to always return the trust of our members is being rewarded. Our aim is to constantly improve the quality of our services while our primary concern is to always satisfy each one of our passenger. We will continue this effort of ours with all our energy, trying to meet the public's expectations".
Photo 1. (right to left) Mrs. Marina Valvi, Head of Loyalty Marketing and Mrs. Lily Kostogianni, Head of Loyalty Product & Air Partnerships at the Freddie Awards 2015 in Atlanta, USA.