"I am very pleased to announce Craig Landry's appointment as the new President of the Air Canada Leisure Group. As Vice President of Marketing at Air Canada, Craig successfully managed and revitalized all facets of our brand, including new product development, as we embarked on our international expansion. He has also put Air Canada at the forefront of customer relationship management by enhancing our digital, social media and other communications channels. I look forward to Craig applying his talents and skills to advance Air Canada's leadership position in the dynamic and highly competitive leisure travel market," said Benjamin Smith, President, Passenger Airlines at Air Canada.
Mr. Landry was appointed Vice President, Marketing at Air Canada in August, 2010 and was responsible for eCommerce, Product Design, Brand Management, Advertising, Marketing Communications, Digital Marketing, Social Media, Sponsorships, Loyalty, Partner Marketing, CRM, Marketing Analytics, and New Product Development. Prior to this, he was Senior Vice President, Commercial for Aeroplan Canada, Air Canada's loyalty reward program and later Senior Vice President, Corporate Development for Groupe Aeroplan. He began his airline career at Air Canada in 1994 where he held a variety of positions primarily in Pricing, Yield Management and Network Planning. He holds a Master of Business Administration (MBA) and a Bachelor of Music, both from McGill University in Montreal.
About Air Canada
Air Canada is Canada's largest domestic and international airline serving more than 200 airports on six continents. Canada's flag carrier is among the 20 largest airlines in the world and in 2014 served more than 38 million customers. Air Canada provides scheduled passenger service directly to 63 airports in Canada, 55 in the United States and 86 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive air transportation network serving 1,321 airports in 193 countries. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax. For more information, please visit: www.aircanada.com, follow @AirCanada on Twitter and join Air Canada on Facebook.
SOURCE Air Canada - Corporate - Finance